Campina Grande is the second-largest city in Paraíba, located 135 km from the capital, João Pessoa. Famous for its São João festivals, it offers visitors a warm and welcoming ambiance, rich culture, and typical cuisine. It is also a major technological and industrial hub in the Northeast, as well as an important university center.
It contains a diverse calendar of events, with an emphasis on the "Biggest São João in the World", which receives more than a million visitors per year between June and July. These visitors fill up the city to participate in the traditional celebrations. With more than a thousand hours of forró, around 800 shows, and more than 500 artists and bands, there is no better place to experience the true atmosphere of the festivities in the interior of Brazil!
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